Microsoft and Comcast
Microsoft announced a deal with Comcast yesterday, bundling Microsoft software with Comcast set-top boxes and DVRs. The software will include support for recording HDTV.
Thomas Hawk has the most interesting take on it:
“So let me see if I get this one straight. If I’m a Comcast subscriber I can get a box from Comcast for a nominal monthly fee that runs Microsoft software that can record HDTV or I can go out and spend $1,500 on a Microsoft Media Center PC that cannot record HDTV content from my very same provider Comcast.”
Why would Microsoft do this when it looks like it cannabilizes its sales for MCE? Like the PC wars of the 80’s and 90’s, I don’t think Microsoft cares who wins the war, as long as their software is bundled on both sides. In this DVR war, I think Microsoft again wants to be the arms dealer for both sides, focusing on providing the best technology so that they can become the standard for these kind of devices.
The public perception is that Tivo is the standard-bearer, a technology built upon Linux. That can’t sit too well in the board room up in Redmond, WA.

