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March 15, 2005

What a difference a day makes

Via Thomashawk.com, Tivo has announced a deal with Comcast providing a customized version of their product for Comcast subscribers starting in mid-2006. As has been pointed out, Tivo has been struggling in retail to grow its customer base, and this deal should help grow it's subscriber numbers substantially in its quest to become profitable. Comcast is the biggest cable company in the US, so if the terms are favorable, this will mean a lot to the future of the company.

The undisclosed details of the deal make all the difference in how this deal will impact Tivo long term and Tivo certainly wasn't in the best negotiating position, but any deal is good news to the company in the short term. With all the negative attention focused on Tivo in the last few months, this deal will certainly help convince wary DVR purchasers that Tivo is here to stay, and that can only help sales moving forward. What a difference a day makes!

Posted on March 15, 2005

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