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January 21, 2005

Scientific Atlanta Sees Strong DVR sales

Via TVPredictions.com, Scientific Atlanta, one of the big manufacturers of DVR and set top boxes for cable operators, saw higher earnings this last quarter based on robust sales of DVRs. According to the AP:

Scientific-Atlanta shipped 449,000 digital video recorders, up 72 percent from a year ago and 13 percent from the first quarter. Of this total, 193,000 were high-definition DVRs, up 29 percent from the first quarter.

200,000 HDTV DVRs is a big number, but I wouldn't be surprised if by the end of the year, the majority of DVRs sold are of the HDTV variety. If someone buys an HDTV, I don't think they'll be satisfied with a DVR that won't record HDTV. Couple that with Comcast laying down the guantlet with an inexpensive monthly HDTV DVR which must attract some business away from satellite operators, and it's only a matter of time before the satellite operators follow suit and drop their price on HDTV DVRs as well.

Posted on January 21, 2005

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