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December 15, 2004

Tivo and the Grammar Police

Many regular readers of this blog realize that grammar has never been my strong suit, but Tivo is giving a helping hand to journalists on the proper way to use the word "Tivo". To reduce the dilution of their trademark, they suggest that using "Tivo" as anything other than an adjective (i.e. not a verb, noun, or dangling participle) is not only improper, but a form of copyright infringement. Tivoblog.com, my prime source for all Tivo (adj.) things has more, including this article from Slate located in the comments.

I can understand the need to protect their copyright, but I continue to feel that the managment and PR dept. are tone deaf. In general, I find the media reporting of Tivo DVRs very favorable, and I think they squander some goodwill, particularly in this sensitive time when Tivo needs to grow marketshare to survive. I don't think telling journalists they can't use "Tivo" as a verb helps. [Editors Note: check if we can still recklessly use "BYOPVR" as a verb]

Posted on December 15, 2004

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