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October 13, 2004

Jupiter Research PVR Forecast

Industry analyst company, Jupiter Research forecasts that 80% of PVRs used in the US will be from cable and satellite operators by 2009. Currently, 61% of PVRs come from cable and satellite providers.

Michael Gartenberg, Vice President and Research Director, of Jupiter Research had this advice for Tivo and PC software PVRs:

"Consumers have learned of the value of exclusive DVR features but they lack information about how standalone device's features differ from cable or satellite offerings. There is hope here for the standalone and PC providers. Forty-one percent of consumers do not have a preference as to where they would get DVR technology or who would provide service. This provides a growth opportunity for the first DVR provider that educates the market correctly."

(Hat Tip: TVPredictions.com)

Posted on October 13, 2004

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