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September 23, 2004

Tivo reaches 2 Million Subcribers

Last quarter, Tivo set their goal to have 3 million subscribers by January. It looks like they are making good progress with this announcement that they now have 2 million Tivo users.

On a related note, they also issued this press release. It states that Tivo just hired a new guy to head their Marketing Dept, Matt Wisk. He came from nutritional supplement mega-company HerbaLife.

I hope he's able to help turn the boat around for Tivo. It's clear they need to grow their marketshare to stay solvent, so hopefully this will help. I'm surprised they started a new marketing campaign before they hired someone to run it (as opposed to hire a new marketing guy and have him create the new campaign), but perhaps the timing of things dictated which came first.

Good news for Tivo, that's for sure.

Posted on September 23, 2004

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» Two Million Tivo Subscribers Can't All Be Wrong from digitalmerging.la
As I read through all the blog entries from Engadget to TVHarmony about Tivo's latest subscription numbers, you can sense all the sideline cheering going on as Tivo passes a milestone. Yes, two million subscribers for anyone is a good... [Read More]

Tracked on September 24, 2004 08:29 PM


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