September 30, 2004
Tivo Interactive Advertising
The Motley Fool has an interesting article on Tivo's technology trial with Royal Carribean cruiseline on a show airing on the Travel channel. Tivo users will be able to click through to watch 2 minute spots of travel destinations that may be of interest.
While not the prototypical consumer, I can see where I might be interested in clicking a "more info" button on television ads. As an example, an ad for an upcoming movie might get me to click a "more info" button to see the whole trailer, potentially showing me the local movie times at the end by correlating my zip code to movie theatre listings.
Posted on September 30, 2004
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