The Motley Fool has an interesting article on Tivo’s technology trial with Royal Carribean cruiseline on a show airing on the Travel channel. Tivo users will be able to click through to watch 2 minute spots of travel destinations that may be of interest.

While not the prototypical consumer, I can see where I might be interested in clicking a “more info” button on television ads. As an example, an ad for an upcoming movie might get me to click a “more info” button to see the whole trailer, potentially showing me the local movie times at the end by correlating my zip code to movie theatre listings.